The Relationship between Perceived WEB 2.0 Competences and Effective Business Communication

International Journal of Computer & Organization Trends  (IJCOT)          
© 2015 by IJCOT Journal
Volume - 5 Issue - 3
Year of Publication : 2015
Authors :  George Cross IV, Ify Diala
DOI : 10.14445/22492593/IJCOT-V20P301


George Cross IV, Ify Diala"The Relationship between Perceived WEB 2.0 Competences and Effective Business Communic ation", International Journal of Computer & organization Trends (IJCOT), V5(3):1-7 May - Jun 2015, ISSN:2249-2593, Published by Seventh Sense Research Group.

Abstract Employees who have low competencies in Web 2.0 technologies may not be able to communicate as effectively as other employees who have high Web 2.0 competencies. The purpose of this quantitative, cross-sectional survey research was to examine the relationship between Web 2.0 competence and effective business communication in a large corporate organization. Effective business communication requires effective communication between coworkers, partners, and customers. Knowledge workers communicate through electronic means and therefore can make use of many computer-mediated communication (CMC) tools in the workplace such as instant messaging, text messaging, and Web 2.0 capabilities such as wikis and web logs (blogs). Two models govern the theoretical framework of this study: (a) CMC Interactivity Model (CMCIM) (Lowry, Romano, Jenkins, & Guthrie, 2009) and (b) a model of computer-mediated communication competence (CMCC). The models are slightly modified for this study because Web 2.0 technologies have less focus on synchronous interactivity and more emphasis on asynchronous collaborative communication.


[1] Lazidou, D. (2008). Three Ways To Measure Your Corporate Culture. Strategic Communication Management, 12(3), 10
[2] Lowry, P., Romano Jr., N., Jenkins, J., & Guthrie, R. (2009). The CMC Interactivity Model: How Interactivity Enhances Communication Quality and Process Satisfaction in Lean-Media Groups. Journal of Management Information Systems, 26(1), 155-195
[3] Spitzberg, B. (2006). Preliminary development of a model and measure of computer-mediated communication (CMC) competence. Journal of Computer-Mediated Communcation, 11(2)..
[4] Yates, K. (2008). "Becoming an ROI builder: Delivering effective employee communication." Employment Relations Today (Wiley) 35(1), 19-23.
[5] Yates, J., Orlikowski, W., & Jackson, A. (2008). The Six Key Dimensions of Understanding Media. MIT Sloan Management Review, 49(2), 63-69.
[6] Ayers, M. (2002). Leadership, shared meaning, and semantics. ETC.: A Review of General Semantics, 59(3), 287-296
[7] Bennis, W. (1989). Why leaders can`t lead. Training & Development Journal, 43(4), 35-40.
[8] Tetteh, V. (2008). Future of Integrated Marketing Communications. Future of Integrated Marketing Communications -- Research Starters Business, 1.
[9] Wienclaw, R. (2008). Integrated Marketing Communications. Integrated Marketing Communications -- Research Starters Business, 1.
[10] Dabholkar, P., van Dolen, W., & de Ruyter, K. (2009). A dualsequence framework for B2C relationship formation: Moderating effects of employee communication style in online group chat. Psychology & Marketing, 26(2), 145-174.
[11] Boujena, O., Johnston, W. J., & Merunka, D. R. (2009). The benefits of sales force automation: A customer`s perspective. Journal of Personal Selling & Sales Management, 29(2), 137-150.
[12] Homburg, C., Wieseke, J., & Kuehnl, C. (2010). Social influence on salespeople’s adoption of sales technology: a multilevel analysis. Journal of the Academy of Marketing Science, 38(2), 159-168.
[13] Vishag, B., Sreedhar, M., & Granot, E. (2011). Global virtual sales teams (gvsts): a conceptual framework of the influence of intellectual and social capital on effectiveness. Journal of Personal Selling & Sales Management, 31(3), 311-324
[14] Geiger, S., & Turley, D. (2006). The Perceived Impact of Information Technology on Salespeople`s Relational Competencies. Journal of Marketing Management, 22(7/8), 827-851.
[15] Mahdi, H., & El-Naim, M. (2012). The effects of informal use of computer-mediated communication on EFL learner interaction. Studies in Literature and Language, 5(3), 75-81.
[16] Bianco, J. (2009). Social Networking And Cloud Computing: Precarious Affordances For The "Prosumer". Women`s Studies Quarterly, 37(1/2), 303-312.
[17] Joly, K. (2007). Facebook, MySpace, and Co. University Business, 10(4), 71-72.
[18] Comer, J. (2011). Building Relationships With LinkedIn. Journal of Financial Planning, 10-11
[19] Lyons, D. (2010). Digg this. Newsweek, 156.
[20] Anders, G. (2012). What Is Reddit Worth?. Forbes, 190(9), 56-60
[21] R Tuohy, W. (2012). Shrew`d have you reddit? The Cairns Post.
[22] McCroskey, J., & McCroskey, L. (1988). Self-Report As An Approach To Measuring Communication Competence. Communication Research Reports, 5(2), 108-113.
[23] Christidis, K., Mentzas, G., & Apostolou, D. (2011). Supercharging enterprise 2.0. IT Professional Magazine, 13(4), 29-35.
[24] Netzer, O., Feldman, R., Goldenberg, J., & Fresko, M. (2012). Mine Your Own Business: Market-Structure Surveillance Through Text Mining. Marketing Science, 31(3), 521-543.
[25] Boyles, T. (2011). Small business and web 2.0: Hope or hype? The Entrepreneurial Executive, 16, 81-96.
[26] Weinstein, L., & Mullins, R. (2012). Technology Usage and Sales Teams: A Multilevel Analysis of the Antecedents of Usage. Journal of Personal Selling & Sales Management, 32(2), 245-260.

Web 2.0, Computer-mediated, Collaboration, Business, Communication, Social network.